Help HEIs to become catalysts of innovation in the private sector by ensuring dialogue between consumers/patients and companies through the co-development of product concepts.
Focused on ideation/development of new food and beverage products, dietary supplements, nutraceuticals, OTC drugs, and customisation of pharmaceutical products (incl. changes to drug delivery pathways, packaging, and product sensory dimensions).
Engage non-expert consumers/patients, stimulate creativity, and foster new product acceptance, yielding non-obvious, counter-intuitive combinations of product features and benefits.
The NPD Labs are pre-competitive co-creation sessions carried out by a relatively coherent group of consumers (selected based on specific segmentation criteria) in a joint, physical place and limited in time, focused on ideation/development of new product concepts.